Zerto and AWS and Pricing

I had a few people approach me at VMworld yesterday concerning Zerto and AWS.  I was honestly surprised at what I learned.  To recap: the other day I wrote a blog post entitled “Boomerang, AWS, EC2, EBS, and S3 – Lowering the Cost of Disaster Recovery.”  In the post, I recounted a few discussions after a VMworld presentation I gave entitled “Confidence in an Uncertain World with VMware, Unitrends, Amazon, and Google” in which audience members asked ifBoomerang really didn’t use AWS EC2 or EBS until compute and block storage are needed for recovering and running the VMware vSphere virtual machine in the cloud.  A key statement I made was:

And yet most backup vendors will tell you that if you simply put their software into Amazon AWS (or Microsoft Azure, etc.) that you have a disaster recovery solution.

What floored me yesterday was when I discovered, and confirmed, that the Zerto Cloud Appliance (ZCA) must be installed and powered on in an AWS M3.xlarge EC2 instance at all times. This means you’re spending $2300 per Zerto instance, per year.  When you add that to the already expensive licensing cost which is minimum of 15 VMs at $1000 per year or $15,000 you get $17,300.  Holy cow.

Now, let’s compare that to Boomerang.  Boomerang has no EC2 requirement.  Better yet, you buy Boomerang one VM at a time.  If you want to protect a single VMware vSphere virtual machine with Boomerang, it’s going to cost you just under $240 per year.  If you want to do the same with Zerto, it’s going to cost you $17,300.  Two virtual machines?  It’s $480 for Boomerang; $17,300 for Zerto.

What if you have 15 VMware vSphere virtual machines you want to protect?  You will pay $17,300 for Zerto; for Boomerang you’ll pay $3591.

Look – I understand pricing architecture.  Zerto is a relatively complex product – so you want to make sure that you charge a minimum so that Zerto can recover all of its support costs.  But look at it from the standpoint of the customer – that complexity means that the end user has to spend more time installing, managing, and monitoring an expensive piece of software designed for a non-AWS environment.  And all of that operational cost is on top of the expensive Zerto licensing and the additional EC2 cost.

If you’re considering Zerto, I believe you owe it to yourself to try out Boomerang.  It’s so sophisticated, it’s simple.  And the simplicity of our product extends to the trial and order process.  Don’t like talking to sales people?  You can download Boomerang directly from our site for a trial, and buy it directly, without talking to anyone.

But don’t let that stop you from letting us know how things are going – and what you think – either in the comment section of the blog site or via e-mail or telephone!

migration and recovery trial

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